Task 8: Final Proposal

Working Title 

My music video is going to be the subject of Lea Michele's 'If You Say So' and so the title of the production (as shown on YouTube) would be: Becky Utting - If You Say So (Official Music Video).

Channel for Broadcast 

I think my music video would be best suited to the channel MTV which shows music videos, TV shows and documentaries. The demographic for this channel is often young people and teenagers and so I think having my music video on that channel would benefit immensely.

Genre

For my music video, as it is classed within the pop genre the most stereotypical viewer is female and most likely a teenager. This stereotype however is applied largely to fans of pop groups of female or male members like One Direction, Little Mix etc; although it can also be applied to some single performers eg. Justin Bieber and Katy Perry.

Target Audience (as stated in my 'Audience Research' post)

My target audience according to Young and Rubicam, I think, would be Mainstreamers as fans of this type of music (genre) fit into this category. These individuals seek security and acceptance. Likewise, my target audience could fit into the 'Aspirers' category, as they too seek status.They can sometimes be materialistic and would definitely purchase a lot of merchandise from their favourite artists and their CDs also. They are conformist and so would fit into this category perfectly as popular 'pop'  artists often fill spaces in the Top 20 and by liking these artists they are conforming to liking the most popular thing. They are also sentimental and so would also opt for buying the physical CDs and official merchandise of the artist as they would like to remain loyal to the artist. A lot of their money would go to big saving brands such as 2for1deals on washing powder and shops such as Aldi, Asda and Sainsbury's. Although trying to save money they would splash out on big fashion brands. They would wear clothing brands such as Converse and Adidas as it is very mainstream and popular. They would probably be more left-wing and vote stay in the EU Referendum and most likely also vote for Hilary Clinton in the 2016 US Election.

Mosaic would possibly define this type of person as fitting in their 062 category: Central Pulse. "Entertainment-seeking youngsters renting city centre flats in vibrant locations close to jobs and night life" is the description Mosaic gives people in this category and I think this would fit well with the target audience of my music video as these people would try and live closer to work opportunities as well as wanting to be close to the night life. They will often be young students or recent students that are trying to save money but at the same time spend an extraordinary amount on alcohol on nights out.

Style

This music video will fall into the 'pop' category as it will play alongside a 'pop' song and it will contain both performance and narrative content. It will not really have abstract elements as it will follow a narrative story line of an intimate relationship followed by the death of someone in that relationship. The music video will be filmed entirely in colour and I think will contain a lot of dissolve editing so it will not appear that shots are sharp and placed one after another as it is a sensitive topic for a music video.