MID-PRODUCTION
In order to ensure that I was a product that was going to be received well, halfway through editing I asked peers to view my video and criticise and praise it for things I had done well on and things that could be improved. To do this I asked them to watch the video and then asked them three questions: "Did you enjoy the video (so far)?", "What do you think I have done well?" and "What could I do to improve?". The responses I got were all telling me the same points and opinions. I found out that most of my peers were enjoying the video and for the few that weren't they said that it was due to the song itself not being something they like. They said that I showed forms and conventions of music videos well in terms of editing and the range of shots.
At the point in editing when I showed them, I hadn't actually properly showed that the male in the relationship had died and so they said that I should try and make that clearer which I did by adding more flashbacks and more shots of the church or with my actress walking beside graves. Few also said that by adding two black bars to my video at the top and bottom, a more professional and realistic video would be produced. I decided to take their criticisms on board and add a black bar to my video to give it this more professional look. By completing the editing of the video I was also able to make the storyline clearer and add in more flashbacks and links to the male's death.
END OF PRODUCTION
After completing my editing I asked the same peers again to comment on my editing, the range of shots I included, the narrative of the video, my print artefacts and what I could improve in my music video.
Most people said that the repetitive use of my dissolve fade fitted the music video and this genre well as it wasn't sharp and so it connected well to the theme of song and the video. They also commented that when I did edit differently, for example when I made sharp cuts when the two characters are specking to each other on the phone, it created pace and was realistic for how that situation would actually happen.
I also discovered that people thought I used a good range of shots within the music video and commented on how the POV shot of the female character(camera) looking at the male helped to show the relationship between the two. It was drawn to my attention that some people would have liked to see more shots of nature or more establishing shots within the video. As when I asked my peers mid-production, they commented on the narrative and how I portrayed the two characters on screen. However this time a lot more stated that they understood that this was a romantic relationship due to shots of them holding hands, kissing and arguing.
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